As part of TUI Travel’s digital transformation is the new, interactive video Holiday Open Day launched to help the (English and German) consumer to find a perfect holiday. During the video, there are always two choices given from which you can choose. Eventually a holiday recommendation follows.
“New technology plays an increasingly important role in our efforts to innovate in our business even more and to present our offerings. Rapid, smooth and user-friendly means of this kind of videos let us offer differentiated concepts show us that in our eyes help the customer to find a perfect holiday” said Jeremy Ellis, Marketing and Digital Director for Thomson and First Choice.
